Intro:
As Taylor Swift’s record-breaking Eras Tour nears its final U.S. performances,
fans are in for a special treat. To celebrate the end of an unforgettable era,
production company Sodexo Live! has curated a unique food and beverage menu for
the remaining shows in Miami, New Orleans, and Indianapolis. Among the standout
offerings is the new “Go Viral” lavender cocktail, served in a disco ball cup,
perfectly complementing Swift’s glittering on-stage performances.
Exclusive Cocktail for Swift’s Grand Finale:
The Go Viral cocktail is designed to be as dazzling as the artist’s
performances. Crafted with lime sour, blue curacao, and strawberry-infused
syrup, the drink is topped with seltzer and served with an edible strawberry
straw. Whether ordered as a cocktail or mocktail, it promises a delightful
burst of flavor that echoes Swift's dynamic presence on stage.
PEOPLE got a sneak peek of the drink ahead of the tour
finale, and the lavender-hued beverage left a lasting impression. Described as
sweet yet balanced, the drink is sure to put concertgoers in a “lavender haze,”
much like one of Swift’s chart-topping hits.
Creative Pairings and Menu Items:
To elevate the concert experience further, the drink pairs perfectly with a
variety of savory offerings, such as the Swift-themed “Back to Decemburgers,”
“Che-ee-ese Pizza,” and the vegetarian-friendly “No Beef, No Crime” burgers.
Sam Stewart, the beverage director at Sodexo Live!, explained the inspiration
behind the drink: “We wanted something that would appeal to fans of all ages,
with both bright colors and flavors. The edible straw adds an unexpected
twist.”
In addition to the flavorful menu, the Go Viral drink
can be served in a disco ball cup, a nod to Swift’s iconic outfits and her song
"Mirrorball" from Folklore. Stewart adds, “It’s a versatile
drink that goes well with almost anything, but you can’t go wrong with classic
chicken tenders and ranch.”
Swifties Behind the Scenes:
Sodexo Live! took a unique approach when crafting the menu, tapping into the
fanbase for ideas. “We decided to create a menu by Swifties, for Swifties,”
said Carmen Callo, senior vice president of culinary at Sodexo Live!. The
company even formed an internal "Swiftie Council" that included both
team members and friends who had attended or were planning to attend Swift's
concerts. “They helped us brainstorm names and dishes that would resonate with
the crowd,” Callo said.
Planning the Final Stops:
As the tour prepares for its final U.S. shows, Sodexo Live! has likened the
scale of the events to hosting multiple Super Bowls in one weekend. “It’s like
three Super Bowls back-to-back,” Callo explained, referencing Sodexo’s
experience in catering large-scale events. Their teams have also ensured that
leftover food will be donated to local shelters, a thoughtful gesture to give
back to the community.
The Eras Tour will hit Hard Rock Stadium in Miami from
October 18–20, followed by the Caesar Superdome in New Orleans from October
25–27. Swift’s last U.S. performance will take place at Lucas Oil Stadium in
Indianapolis the following weekend, before the tour moves to Canada for shows
in Toronto and Vancouver, where the final performance will take place on
December 8.
Conclusion:
As Taylor Swift’s Eras Tour wraps up its U.S. chapter, fans can look forward to
an unforgettable experience, complete with exclusive drinks, themed menu items,
and the dazzling performances that have made this tour a global phenomenon. The
Go Viral cocktail is just one of the many ways Sodexo Live! is helping fans
toast the end of this spectacular era, ensuring the final concerts will be as
memorable as the tour itself.
By Marina Watts | Published on October 16, 2024
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